Why retention beats installs every time

Paid installs are easy to buy and easy to waste. Here's how we design the first session so people come back.

A cheap install that churns on day one is more expensive than an expensive install that stays. We design the first session as the product — the fastest possible path to the moment someone gets it.

That means ruthless onboarding, a visible early win, and instrumentation on every step so we can see exactly where people drop and fix it.

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